3 LinkedIn Advertising Tips

In September LinkedIn released its Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn – primarily for B2B companies. It is quite a long report, so here are 3 LinkedIn Advertising Tips that…

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Product Ratings on Google Shopping

These days if you read any consumer review survey you’ll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you’ve got products you are selling on Google Shopping it is imperative that you start using Product Ratings.  Just to be clear there are two sets…

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Google Merchant Promotions

You know what they say: “A picture is worth a thousand words.” That is why Google Shopping Campaigns have become such a favorite tactic for e-commerce advertisers to get their products in front of prospective shoppers. These campaigns give online retailers the ability to show a product image and purchasing information directly on Google results…

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Trigger Ads Based On Weather

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting your ads based on local weather can be very powerful for the right brands and…

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LinkedIn Conversion Tracking

LinkedIn Conversion Tracking is a long awaited update that was recently announced!  It basically works the same as other conversion tracking scripts. First you need to add a small piece of Javascript code to your website. Like the Facebook and Bing Ads pixels, this should be placed on all pages for your site. For more…

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Google Mobile Ad Innovations

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what a “mobile-first” world looks like watch this video: So, let’s review a couple of the…

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Which PPC Metrics Really Matter?

Many car models come in different trim levels. For example many Toyota models come in LE, XLE, or Limited – every time you move up a trim level your vehicle will come with a bunch of new features and benefits. So, what does this have to do with which PPC metrics really matter you ask? Well, there…

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Adwords Imported Call Conversions

Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details like: 1) the caller’s phone number 2) the call start time 3) if the call lead…

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