Updating GBP Website Link Improves CTR +124% & Boosts Conversions

Organic Search

A family-owned exterior remodeling business partnered with Augurian’s SEO team to improve it’s local presence and performance. To help them reach local customers through organic search, our SEO Team updated their local listing ‘website’ link from the homepage to the corresponding location webpage. The update only took minutes, but the impact was significant.

Graph showing increase in CTR after SEO update

Within Q1 of 2024, Augurian’s detail-oriented process for Local SEO significantly increased performance YoY:

  • Clicks grew +27%
  • CTR grew +124% jumping from 5% to 11%
  • Conversions improved +43%
  • Average rank of local listing improved 8 positions

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Sam Loyda
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