1 week (dependent on size and complexity of site)

Objective: Gain a basic understanding of your website visibility in organic search and a high level overview of the functionality from an SEO perspective.

• Organic Visibility Scorecard: keyword rankings, backlink profile, brand vs non-brand visibility, keywords by intent, competitive positioning map
• Crawl of your website (up to 5K pages)
• Summary of Top 5 Opportunities or Critical Issues to Address

4-6 weeks (dependent on size and complexity of site)

Presentation and Deliverables with the following information:

• Executive Summary
• Performance Baseline: How is your site performing today in organic search?
• Competitive Scorecard & Insights: How do you stack up against your top 3 competitors?
• Top Technical Findings: Observations, why they matter, and recommended actions to take
• Top On-Page Optimization Findings: Observations, why they matter, and recommended actions to take
• Top Off-Page Optimization Findings: Observations, why they matter, and recommended actions to take
• Top Local Optimization Findings (if applicable): Observations, why they matter, and recommended actions to take Impact vs Effort Prioritization
• Recommended Next Steps & Sequencing
• Supporting Detail