Dynamic Location Headlines Increase CTR and Decrease CPC’s

Paid Media | B2C
house money and glasses sitting next to a calculator

A Minneapolis based mortgage brokerage company was looking to promote a lending program in multiple states. Because our Paid Media Team was targeting multiple locations in one campaign, they took it as an opportunity to test location insertions. After running an experiment to dynamically insert state locations in ad headlines we saw CTA increase and CPC decrease.

  • 11% increase in Click Through Rate: compared to the original
  • Decreased Cost Per Click by almost $2: a 17% decrease from the original
Analyst, Paid Media at Augurian
Abhinav Sarabu
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