Case Studies
Client Success Snapshot
Digi International
Caution to confidence: Augurian’s challenger mentality transformed Digi International’s digital ad approach to product launches. Achieving their fiscal year MQL goal ahead of time, they now welcome unconventional ideas to stand out.
66%
Over MQL Goal
57%
Lower CPL
Client Success Snapshot
Smartpress
Smartpress expanded their B2B presence: Moving from B2C to B2B printing, Smartpress partnered with Augurian to improve their SEO results by 35% year-over-year. Augurian delivers with 55% SEO revenue growth YoY as Smartpress dominates search results for B2B targeted products.
107%
SEO Traffic
1.5k%
SEO Retainer ROI
55%
SEO Revenue
Client Success Snapshot
Digi International
Augurian’s Content Marketing team created a detailed SEO-researched content brief. They then worked with Digi’s subject matter experts to execute on a singular new piece of blog content with the primary goal of driving clicks and increasing brand awareness which soon became their #1 top traffic driving blog.
12.7K
SEO Clicks
1.16M
Impressions
14.5K
CPC Savings
Client Success Snapshot
Unity Environmental University
The goal was to capture the growing demand for sustainable career content by addressing common questions posed through Search, particularly those that emphasized work with animals.
500+
Relevant Keywords
95%
Traffic Attributable To SEO
Client Success Snapshot
Vanco
Vanco needed to generate more quality leads for their faith-based e-giving program, GivePlus. The company also needed to improve its ability to effectively track digital marketing efforts.
259%
Increase in leads year-over-year
70%
Increase in e-giving
Client Success Snapshot
Clean Air Products
Clean Air Products, a nationwide leader in designing and manufacturing high-quality cleanrooms and cleanroom products, poured a lot of work into redesigning a new website, and the launch date was right around the corner. In an industry where attention to detail of the final product is paramount, having confidence that the new site had an improved Share of Voice in the marketplace was no exception. They enlisted Augurian to ensure that not only their website’s existing share of voice was protected and maintained, but also that website traffic and revenue from organic search would increase after the launch of their new website.
49%
Search Traffic
Increase
187%
Conversion
Rates Grew
$21
ROI Per
Dollar Spent
Client Success Snapshot
Dunwoody College
Dunwoody College of Technology, the only not-for-profit technical college in the Upper Midwest, was challenged to find less costly, more targeted ways to draw students from the local urban area and surrounding rural areas in their state. They needed more inquiries about their degrees and programs to increase potential new student attendance at open houses, which provided the best way to turn potential student interest into enrollments. Dunwoody College needed better ways to find their audience efficiently and lower their cost per RSVP.
73%
Decrease in
Cost Per Inquiry
29%
Increase in
Paid Media Traffic
96%
CPI in the top
96% of the Industry
Client Success Snapshot
Edina Realty
Augurian’s SEO and paid search teams collaborated to test the effectiveness of organic search title tags and headline variations using Google paid search ads. Winners were isolated quickly and the winning headlines were applied to property listing pages on the site which improved their performance in the organic search channel.