10 ways to make your landing pages better

Google is in the business of providing the most relevant results to people searching online. Through their algorithm they reward web pages that most closely match the searches being done. Because every web page stands on its own merit and is analyzed and optimized to gain exposure for the specific keyword it’s oriented to –…

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The Customer Journey to Online Purchase

Many times businesses only have data on where a customer’s final interaction that led to a sale came from. But this single data point ignores the fact that a customer’s journey today is increasingly complex and can span days, even weeks and involve a variety of touch points and channels along the way. So, what…

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Break down your Google Analytics visitor data into manageable chunks with Advanced Segments

If you are trying to gleam relevant insights about your website’s visitor behavior, but are only looking at basic Google Analytics data like “New Visits”, “Unique Visitors”, “Bounce Rate”, “Visit Duration” and “Pages per Visit” you need to read this post! No, i’m not going to get into how you create complex custom dashboards in…

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