Augurian Archives - Page 12 of 32 - Augurian

Eva Dixon

‘How I Work’ Episode 7 with Eva Dixon

Posted on September 8, 2020July 29, 2021 by Augurian

Episode 7 of How I Work features a conversation with Eva Dixon, Director or Marketing at Kipsu, a SaaS company that provides a unique customer relationship platform through messaging. You’ll learn: how Kipsu integrates their sales and marketing into a… Read More

Why Customer Partnerships are Important for SaaS Companies

Posted on September 2, 2020January 28, 2022 by Augurian

In one of our most recent ‘How I Work’ episodes, Eva Dixon, Director of Marketing from Kipsu, talked about why customer partnerships are important for SaaS companies. This got us thinking about how effective sales and marketing for SaaS companies… Read More

How to Gain Stakeholder Alignment

Posted on August 26, 2020September 4, 2020 by Augurian

How to Gain Stakeholder Alignment How to gain stakeholder alignment is on the minds of many marketers these days. In the February 2020 CMO Survey – conducted in partnership by Deloitte, Duke and AMA – marketing leaders indicated that “Having… Read More

‘HOW I WORK’ EPISODE 6 WITH RAZA HASAN

Posted on August 24, 2020July 29, 2021 by Augurian

In our sixth episode of How I Work, Josh sits down with Rasa Hasan, President and CEO of Timesolv Corporation. You’ll learn about how Timesolv came to be and how it’s grown into a company with clients in 30+ countries.… Read More

rising young professionals

Micah Perzichilli Selected As A Finance & Commerce Rising Young Professional of 2020

Posted on August 21, 2020September 4, 2020 by Augurian

Every year Finance & Commerce selects 30 professionals throughout the Twin Cities as “Rising Young Professionals”. First, we’d like to congratulate all of the young professionals who were recognized in 2020. You can see the entire list of honorees here:… Read More

hubspot lion bootcamp program experience

Hubspot Lion Program Experience

Posted on August 17, 2020August 17, 2020 by Colin Hirdman

Recently Augurian’s President, Colin Hirdman, participated in Hubspot’s Lion Program. In this blog he shares what he learned from this experience. Over the course of eight weeks, I participated in the Hubspot Pipeline Generation Boot Camp. This program was run… Read More

Doug Spong

Augurs on the Town Ep. 10 with Doug Spong

Posted on August 7, 2020September 4, 2020 by Augurian

In episode 10 of Augurs on the Town, Josh is joined by Doug Spong, CEO of The Doug Spong Co. Prior to launching The Doug Spong Co., Doug was the founder, president and managing partner of Interpublic Group’s Carmichael Lynch… Read More

Converting SaaS Free Trials to Paid Customers

Converting SaaS Free Trials to Paid Customers

Posted on July 24, 2020January 28, 2022 by Augurian

Many SaaS companies offer free trials to hook their customers, however converting SaaS free trials to paid customers is crucial to driving revenue growth. In this post we outline our top five tips for converting SaaS free trials to paid… Read More

Welcome Kareim Bakhsh, Analyst – Organic Search

Posted on July 16, 2020 by Augurian

We are excited to welcome Kareim Bakhsh to Augurian as Analyst – Organic Search! Kareim got his start in digital marketing working freelance as a digital marketing consultant out of college. He soon found that he could save his clients… Read More

How I Work Ep. 4 with Madeline Blasberg _ SaaS Scoop _ Augurian

‘How I Work’ Episode 4 with Madeline Blasberg

Posted on July 16, 2020July 29, 2021 by Augurian

In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You’ll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and… Read More

‘How I Work’ Episode 5 with Amber Christian

Posted on July 15, 2020July 29, 2021 by Augurian

We’re back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company and where the inspiration of her first product Bella Scena came from. Hear… Read More

augurs on the town

Augurs On the Town Ep. 9 with Dan Wallace

Posted on July 7, 2020 by Augurian

In this episode of Augurs on the Town, we talk with author Dan Wallace about his co-authored book The Physics of Brand. Dan and Josh break down: 1. His experience teaching marketing at University of Wisconsin, LaCrosse 2. His experience… Read More