Kim Dohner, Author at Augurian

Top Down vs Bottom Up: Which approach fits you better?

Posted on September 23, 2021April 15, 2022 by Kim Dohner

Choosing the right management style for your business is key to your success. There are two popular options: top down vs bottom up. Before you can pick the right management approach, it’s important to take the time to… Read More

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5 Best Books On SaaS Metrics from Starting up to Scaling

Posted on September 15, 2021April 15, 2022 by Kim Dohner

If you are new to SaaS, the sheer volume of available metrics to track, calculate, and analyze can be overwhelming. That’s why it’s important to take time to learn about metrics in the early stages of your company’s growth. To… Read More

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BDR vs SDR: What Do Sales & Business Development Reps Do?

Posted on September 1, 2021April 15, 2022 by Kim Dohner

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and sales team position titles are often used interchangeably, so getting a clear grasp on which… Read More

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Why You (might) Need a Fractional CMO

Posted on August 30, 2021February 13, 2024 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

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Top Down vs Bottom Up: Which approach fits you better?

5 Best Books On SaaS Metrics from Starting up to Scaling

BDR vs SDR: What Do Sales & Business Development Reps Do?

Why You (might) Need a Fractional CMO

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