Augurian, Author at Augurian

Press Release: Growth & Technology Lead To Big Changes At Augurian

Posted on October 4, 2021 by Augurian

Augurian announced on Monday that VP of Strategy & Founding Partner, Josh Becerra will be replacing Colin Hirdman as President. But Hirdman isn’t leaving Augurian – he’ll be leading a key innovation effort that the company started investing in a… Read More

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Welcome Jordan Janousek, Analyst – Paid Media

Posted on September 30, 2021November 16, 2021 by Augurian

We are excited to welcome Jordan Janousek to the Augurian team as an Analyst – Paid Media. Jordan started off his digital marketing career immediately after graduating from the University of South Dakota in 2016. Since then, he has worked… Read More

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BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021April 15, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

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Welcome Autumn Iwanok, Agency Assistant

Posted on September 1, 2021 by Augurian

We are excited to welcome Autumn as Augurian’s new agency assistant! Autumn graduated from the University of Minnesota in May of 2021 with a degree in business and marketing. She completed her bachelor’s degree in three years, and spent those… Read More

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Welcome Alex Kingson, Manager – Paid Media

Posted on August 31, 2021 by Augurian

We are excited to welcome Alex Kingson to Augurian as a Manager, Paid Media! Alex has grown his paid media planning acumen working for agencies in the twin cities area. He loves helping his clients continually drive forward. Alex has… Read More

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10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

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Welcoming Our Newest Cohort Of Coordinators

Posted on July 16, 2021 by Augurian

We’re really excited to welcome our most recent cohort of new coordinators to Augurian. Our Coordinator Program is a training program that helps individuals that demonstrate a lot of potential the opportunity to learn all about how to do digital… Read More

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How I Work Episode 14 with Troy Thibodeau

‘How I Work’ Ep 14 with Troy Thibodeau

Posted on June 28, 2021July 29, 2021 by Augurian

In this episode of ‘How I Work’, Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis – a provider of Human Resources Software Solutions. You’ll learn Troy’s approach to competing against VERY large competitors in the HR Software sector,… Read More

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SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021April 15, 2022 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide,… Read More

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‘How I Work’ Ep 13 with Ben Sailer

Posted on June 21, 2021 by Augurian

In this episode of How I Work, Josh talks with Ben Sailer, Inbound Marketing Director at CoSchedule – a family of agile marketing tools that help marketing teams stay focused and deliver projects on time. Tune in to hear Ben’s… Read More

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Augurs on the Town Ep 17 with Abby Kelsey

Posted on June 16, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks about the ROI of social media with Abby Kelsey, Social Media Strategist at SPS Commerce. Learn all about how Social can impact ROI as well as other performance indicators like… Read More

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Blockchain Effect on SaaS Companies

Posted on June 14, 2021April 15, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

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Press Release: Growth & Technology Lead To Big Changes At Augurian

Welcome Jordan Janousek, Analyst – Paid Media

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Welcome Autumn Iwanok, Agency Assistant

Welcome Alex Kingson, Manager – Paid Media

10 Metrics To Measure Your Digital Marketing ROI

Welcoming Our Newest Cohort Of Coordinators

‘How I Work’ Ep 14 with Troy Thibodeau

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

‘How I Work’ Ep 13 with Ben Sailer

Augurs on the Town Ep 17 with Abby Kelsey

Blockchain Effect on SaaS Companies

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