An e-commerce client in the quilting space wanted to promote a Christmas pre-sale package to returning customers and new customers. Dylan Sherman, Sr. Analyst on our Paid Media Team used retargeting audiences based on recent customers, engaged users, and site visitors, as well as interest-based prospecting audiences to reach new users and saw significant results very quickly.
- The ads drove an initial ROI of 20:1 within the first week
- After increasing the budget significantly, the ads drove a 6:1 ROI through the rest of the promotion
- The prospecting campaign alone drove a 4:1 ROI
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