Welcome Payson Merkel, Analyst – Paid Media

We are excited to welcome Payson Merkel to Augurian as Analyst – Paid Media! Payson graduated from the University of Oregon in 2019 and came back to the Twin Cities area after he graduated. Minnesota is home, Payson grew up in Plymouth, MN just outside of the downtown area. He decided to make the move to Augurian from a larger agency where he spent over a year at his first professional job in the marketing and advertising world. Payson was able to increase his skill set in paid media through campaign planning and execution, managing budgets, optimizing KPI’s and gathering data for well structured reporting and insights. He is passionate about making sure client dollars are being spent efficiently and breaking out into more strategy-driven paid media work that comes with being at an agency like Augurian. 

Payson is inspired by the creativity and idea creation that comes with the advertising industry, and hopes to continue to be inspired throughout his career. His ultimate goal is to be able to mesh creative and digital media skills in a strategic way that can benefit him as a professional down the road.

Fun Facts:

  • Payson loves videography and being able to shoot something from start to finish, as well as edit the video in post production
  • He worked as a production assistant in the downtown area for a wide variety of commercials the summer after he graduated from College, including Verizon, Footlocker, Minnesota Health and more
  • Payson’s mom is a veterinarian and loves animals (maybe a little too much) and for that reason he grew up with anywhere between 12-16 dogs or cats in his house at a given time. Too many! 
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