Eliminate conversion road blocks by optimizing your information architecture

Just in case you missed the second webinar in our Conversions Count Webinar Series

We talked about how information architecture can influence how much mental processing a visitor needs to do in order to convert. By optimizing for clarity you can effectively eliminate conversion road blocks and decrease the cognitive load necessary to navigate your site.

Here is an excerpt from the webinar explaining how information architecture influences conversions:

by Josh Becerra

President at Augurian
Josh Becerra
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