Build Innovation | Core Values Series

At Augurian, our core values are at the center of everything we do as a digital marketing agency.

That’s why we’ve created a video series to highlight each of our company’s core values.

In this episode, Augurian founders Colin Hirdman and Josh Becerra highlight what the core value Build Innovation means to the team – and how we drive success in our daily lives.

Find fresh digital marketing tips and insights on our blog – or reach out to an Augur today to discuss your digital marketing performance.


Josh Becerra: The core value of Augurian is: Build Innovation; dream it, test it, prove it, use it.

What do we mean by that?

Colin Hirdman: The build innovation really emanates from the entrepreneurial spirit that we’ve always had. Part of what we want to do is challenge our team and ultimately challenge the industry by providing new technologies, new processes and new services.

By embracing building innovation, we’re really allowing our team to take chances, to take risks, to do things around a product perspective, that they’re really never going to get that experience anywhere else.

An example of that would be through the digital operating system that we’re creating right now and that we utilize across all of our clients. It’s a really powerful product. It’s something that really standardizes our processes. It’s something that all of our employees utilize and they all have a voice in. I think that’s a perfect example of what build innovation means to Augurian.

Josh: There you go. Dream it, test it, prove it, use it.

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