A local museum in St. Paul, Minnesota that specializes in STEM and Youth Education is working with Augurian on their paid media efforts. We chose to use a takeaway from the 2022 MN Search summit to determine the effectiveness of condensing Facebook audiences into one ad set and the results were great!
- 41% Increase in Conversions: 171 Conversions to 259 Conversions PoP
- 47% Increase in Conversion Rate: 13.30% Conversion Rate to 21.40% Conversion Rate PoP
- 40% Decrease in Cost Per Conversion: $20.17 Cost Per Conversion to $13.42 Cost Per Conversion PoP
Senior Analyst, Paid Media at Augurian
Latest posts by Payson Merkel (see all)
- Guide to Performance Max Campaigns in Google Ads - March 23, 2023
