Performance Max optimizations drive 97% increase in purchases

Paid Media | Retail
baby holding baby pillow

This e-commerce client specializes in nursing pillows, pregnancy pillows, baby carriers, and other products made for individuals who are pregnant or recently gave birth. They are currently working with Augurian’s Paid Media, Organic Search, and Content Marketing teams. 

On the paid media side, we’ve been running a performance max campaign for them for the past year. We introduced the use of audience signals to our performance max campaign leveraging by GA4 data, along with Google Ads data to improve performance. 

  • Audience signal implementation drove
    • 60% increase in impressions
    • 34% increase in clicks
  • The highly engaged audience drove
    • Nearly 100% increase in purchases over a nearly 3-month period
Analyst, Paid Media at Augurian
Nick Henke
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