An national B2B Services company partnered with Augurian’s Analytics Team to better understand what revenue in the business was attributable to certain digital marketing activities.
The client used Hubspot, and was able to track deal size within their operating practices. Augurian was able to connect the data from Hubspot with Google Analytics 4 data also contained within Hubspot to generate a report that was able to tie specific deals and their total revenue to specific channels on specific dates. Augurian successfully;
- Tied revenue to digital marketing attribution
- Identified digital marketing revenue was much higher than was previously expected
- Leveraged findings internally and was able to justify the current program and the need to grow next year given the results
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