Hyper Targeted LinkedIn Message Ads Drive a 70% Better Cost Per Lead over Facebook Ads

Paid Media | Higher Education
empty seats in a college classroom

A higher education institution worked with our Paid Media Team to drive quality inquiries for their degree programs while increasing efficiency. As Facebook has continued to dilute targeting capabilities, we made a shift to LinkedIn in an effort to serve ads to more engaged users and drive better leads. Using LinkedIn Conversation Ads coupled with precise targeting, we were able to create a chatbot-like message ad that sent a custom tailored message straight to prospective students. It drove more leads, at a better cost, and produced better quality leads overall.

  • 70% Better cost per lead
  • 1x Average Ad Frequency No time for wasting impressions on the wrong users
  • Over $25,000 in ad spend was saved while earning more total leads than Facebook ads
Manager, Paid Media at Augurian
Alex Kingson
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