Facebook drives 48% higher conversion rate at similar cost compared to search

person standing with college textbook in front of college building

Luther Seminary, a local Minnesota college focused on driving student enrollments had previously been focusing on donations in Facebook but had not run campaigns that focused on students. Augurian’s Paid Media team launched a Facebook campaign geared towards driving leads on Facebook instead of form submissions on the site and it led to a 48% increase in conversion rates.

Senior Analyst, Paid Media at Augurian
Madison Youngquist
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