A national B2B E-Commerce company partnered with Augurian’s Analytics Team to build a solid reporting foundation for the digital marketing activities. The company was interested in driving success through paid media and organic search, but didn’t have good visibility into current performance. Augurian conducted an audit during onboarding, which discovered several discrepancies and opportunities to enhance reporting that told a much better story about the ways digital marketing was driving value on their website.
After completing the implementation of audit findings, the partner was able to tell the complete story about digital marketing results within the organization, empower other teams to identify additional opportunity, and provide the data needed to their paid media publisher to help them better optimize ad performance. We:
- Identified the call tracking need
- Identified the missing conversions not being tracked
- Corrected the issue of under reporting paid media metrics
