A birth center partnered with Augurian’s SEO content marketing team to increase organic traffic and pageviews to their blogs. To help them reach a wider audience through organic search, our Content Marketing Analyst, Hannah MacNaughton, created a strategic refresh of specific Calls-to-Action (CTAs) throughout an already existing top-performing article.
Within two months of the update, Augurian’s process for content marketing completely changed the user journey and increased pageviews to the newly associated articles.
- Pageviews for articles included in the updated CTAs increased by 292%
- Updated CTAs accounted for ⅓ of overall views of the associated articles
- Scattered user paths transformed into a clear journey that directly correlated to the articles listed within the revised CTAs.
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Augurian is a digital marketing agency with expertise in optimizing content for search success. Strategic content can build topical authority and credibility, create brand awareness and trust, drive measurable leads to your site, and provide educational touch-points for prospects at every stage in the buyer journey.
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