Blog Refresh Drove 4x More Sales Opportunities

Content Marketing | Retail
flames inside a fireplace

A custom fireplace company partnered with Augurian’s SEO content marketing team to increase marketing qualified leads. To help them reach customers through organic search, our Content Marketing Team refreshed a blog that was covering only wood-burning fireplaces. We updated the URL and blog to fit the topic more accurately, covering both gas and wood-burning fireplaces 

From August-October 2023, Augurian’s data-driven process for content marketing brought in a significant increase in sales opportunities.

    • Engaged sessions doubled in 3 months compared to the previous 7 months
    • Drove more than $50,000 in deal discussions


Analyst, Content Marketing at Augurian
Jonah Jelinski
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