One of the top environmental science universities in the nation was looking to update messaging and improve click through rate on their Google search ads. Augurian’s Paid Media team used the AI ChatGPT to assist in writing new Google search headlines and descriptions for three different programs at the university. After running the new AI written ads alongside the old ads for a few months to collect data, we were impressed to see a 72% average increase in CTR across the three programs.
- AI helps write ad copy that improves CTR by 72% on average.
Sr. Analyst, Paid Media at Augurian
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