50% Increase in Conversions = $500,000 Increase in Revenue

Organic Search | High Tech
solar panels

A major solar panel installation company was generating a good deal of form fills from their homepage but the conversion rate was lower than they were looking for. Augurian’s Organic Search team ran an A/B test with a better contrasting color and updated CTA (call-to-action) test, and discovered that an updated button would increase conversions by 50% and generate 200 more leads per year.

button color and text A/B CRO test confidence level test
CRO test showing 87% confidence rate
  • 50% increase in conversion rate when comparing winning variant to original button color & text
  • 200 additional form fills: generated by button color CRO test on just the homepage
  • $500,000 additional projected revenue generated by news leads generated by CRO test
Manager, Organic Search at Augurian
Steve Brockhaus
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