We are excited to welcome Chance Carnahan to Augurian as Senior Analyst – Paid Media!
Chance entered the advertising world on the traditional side, trafficking television, radio, and out-of-home placements to various networks, stations, and vendors. He was first exposed to the digital advertising space when working on display ad buys with some of those same tv networks. The increased precision of digital measurement and attribution piqued his interest, so he got Google Ads and Google Analytics certified in his free time before officially transitioning into a digital practitioner role.
Chance quickly became skilled at paid search and social management, but always preferred to wear as many hats as possible in his position, garnering experience in programmatic and further developing his analytical skills. His favorite thing about advertising is that it allows him to combine what he learned from both of his college concentrations: economics and video production. He loves helping businesses increase their bottom line and knows the language necessary to guide creative teams towards best practices in the digital space.
Random Facts:
- Chance is a black belt in karate, and still does point-sparring on the local and national circuits when he can find time away from his various other athletic interests.
- A lover of movies since a little kid, he enjoys producing short films and entering film festivals, especially the 48 Hour Film Project.
- Although native to Minnesota, Chance is not fond of the winter weather. His ideal outdoor temperature is upwards up 80 degrees.
