Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell?
Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting your ads based on local weather can be very powerful for the right brands and companies. You can target based on past weather, current weather or forecasted weather. When the conditions outdoors are optimal and you know your product or service will resonate with consumers – then ads are displayed. In turn campaign activity can be decreased when the weather is not conducive to clicks and sales. When you trigger ads based on weather you can increase sales, improve the effectiveness and the ROAS of your campaigns.
Here is an example:
About 6 months ago a client whose business is correlated to weather patterns allowed us to test what would happen if we began to trigger ads based on weather. The results of our testing have yielded a 141% conversion rate increase! Needless to say the client is ecstatic about these results and so are we.
If you’re interested in learning more about the scripts that we are using to trigger ads based on weather – please feel free to reach out to us at: [email protected]
