shinhee son augurian headshot

Shinhee Son

Over the past 13 years, Shinhee has carved a niche in growing companies’ presence online. He began his journey diving deep into the world of SEO, Content Marketing, and CRO. In both agency and in-house settings, Shinhee turned thousands of visitors into millions multiple times changing the perception of digital marketing as a cost center to a business driver.

Shinhee has been at Augurian for 8 years mostly as a Director of SEO and Partner. Now, as the Director of Growth, he’s leveraging his extensive experience in scaling marketing efforts with limited resources.

Outside of Augurian, Shinhee’s interests in trading, investing, and home renovation projects have sharpened his marketing approach. He has honed his abilities to spot trends, assess opportunities, and manage risks while deepening his understanding of human psychology.

Just like understanding human sentiment is vital in trading and digital marketing, connecting with audience emotions is key to making brands stand out. Shinhee is eager to connect with marketing leaders of small but mighty teams who are ready to take their marketing to the next level.

Blogs

Budgeting Content Marketing in 2024: How to Align Your Content Budget With Business Goals

Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to show their content is delivering results. It can feel like a lot between managing your team, keeping up with your marketing plan, and explaining performance to leadership. But here’s the thing—content…

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Budgeting SEO in 2024: How to Align Your SEO Budget With Business Goals

Facing increasing pressure to demonstrate SEO’s ROI, many marketing directors are navigating tighter budgets and higher expectations. As a marketing director, you’ve got a lot on your plate—managing your team, executing your marketing plan, and justifying every dollar spent. It can feel overwhelming, especially with all the buzz about SEO’s uncertain future. But here’s the…

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Measure Paid Media Value Without Deep Expertise: A Paid Media Measurement Framework 2024

When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership pressure. The good news is that paid media typically delivers quicker wins compared to SEO. But it’s not just about the short-term. You’ll need to show how your paid efforts also contribute to long-term business…

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Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results

Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms, manage different campaigns, and try to make sense of all the numbers. Digital advertising plays a crucial role in reaching your target audience through various channels like search engines and social…

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