A luxury real estate brokerage partnered with Augurian’s SEO team to help them increase traffic through organic search. After a website migration, the real estate brokerage experienced a 40% loss in organic traffic on thousands of their property information pages. Our SEO team advised that they change their property page titles and h1s to target the property’s address as the primary keyword. The keyword change could be done dynamically, so the process was simple and quick. That simple change reversed their traffic loss, resulting in:
- 54% sustained improvement in organic traffic
- Recovering 5k engaged sessions
- Ranking on the first page of search results for key pages
Senior Analyst, Organic Search at Augurian
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