The perfect marriage between Google Analytics and your CRM data
Closed-Loop Analytics is all about closing the gap between the sales and revenue data living in your CRM, and the marketing activities you rely on to grow your business.
For most organizations, especially those whose business is primarily lead-based, actions and conversions on the website only represent a portion of the sales activity. A customer’s online activity is not the full picture of their customer journey. Often a new lead from your website must go through additional stages in your CRM before and even after they become a customer. Historically, Google Analytics was not able to capture any of that valuable post-conversion data because all of that activity was happening in your CRM. That meant you were forced to make decisions about your marketing investment with a very incomplete picture at best, or a blind guess at worst.
Augurian’s Closed-Loop Analytics solves that. With Closed-Loop Analytics your marketing team will know not only what marketing efforts drive leads, but also how much revenue specific marketing efforts are generating, their efficacy in guiding a prospect along the customer journey, and their actual impact on the bottom line.
Ready to have confidence in your Digital Marketing Investments? >> Let’s talk.