Client Success Story
Schema Addition Leads to Significant Traffic Growth for Digital Health Program
Challenge
The digital health company wanted to increase discovery of its content among non-brand users and expand overall awareness of the program among enterprise buyers.
Six recently updated blogs were generating impressions but struggling to rank. Traffic was low, users were not engaging, and the content’s full potential remained unrealized. It was clear that these pages needed further optimization to improve visibility and reach.
Solution
Augurian’s SEO team identified a critical opportunity. Each blog featured helpful questions and answers, yet none used structured FAQ schema. Without this markup, Google could not fully understand or elevate the content in search results.
The team created and implemented FAQ schema across all six blogs. Because of strong client alignment and trust in Augurian’s recommendations, the process moved quickly. Once approved, implementation took just a few hours. This was followed by indexing submissions to ensure Google recognized the updates right away. As a result, the enhancements began working almost immediately.
160%
Growth in sitewide traffic PoP
+154
SERP Features Captured
+65
Key events to one blog
Results: Immediate, Significant Traffic Improvement
The impact was fast and notable. Within one week, impressions more than doubled, and clicks increased at the same pace. The blogs began appearing in valuable search features, such as People Also Ask. The improved visibility of the 6 updated blogs led to a 160% increase in website traffic.
Beyond the initial spike, performance continued to hold at elevated levels. Engagement improved across the updated content, with users spending more time on the pages and taking meaningful actions aligned with the program’s goals. One blog in particular saw significantly higher conversion activity the following year compared to other content, highlighting the optimization’s lasting impact.
- 160% growth in site traffic PoP (comparing 3 months before the change to 3 months after) from 6.1k to 15.8k.
- Sitewide impressions doubled PoP.
- 154 new SERP Features earned.
- 65 new key events to one blog.
Takeaway
After months of slow progress, the addition of FAQ schema delivered results that exceeded expectations. This optimization expanded brand visibility and helped users discover resources they might not have otherwise found. Without the detailed analysis from Augurian’s SEO team, this opportunity would likely have remained hidden.
This case reinforces a powerful truth: small enhancements can drive major results. While SEO often requires patience, targeted improvements, like structured data, can create immediate momentum. Continuous review allows teams to spot these high-impact opportunities, and foundational SEO practices remain essential.
If content is underperforming, untapped potential may be just beneath the surface.
Get Your piece of the pie: Reach Out to Augurian’s SEO Team
If you want your organization’s content to reach a wider audience and perform more consistently, you can benefit from Augurian’s expertise. Augurian’s organic search services help uncover hidden opportunities, strengthen search strategies, and elevate the impact of digital content.