Micah is a dynamic digital strategist and online marketing tactician who understands the intricacies of digital and has overseen millions of dollars in ad spend. His certifications range from Google AdWords and Analytics to bid management platforms like Kenshoo and Marin, to name just a few.
Facebook is removing access to 3rd party data. You should freak out – but only a little
Facebook is removing access to 3rd party data. You should freak out – but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to the data that’s been provided by partners – including household incomes, offline purchase data, and…