Skip to content
Augurian
  • Services
    • Paid Media
    • Organic Search (SEO)
    • YouTube SEO
    • Marketing Analytics
    • Content Marketing
    • Migration
  • Work
    • Case Studies
    • Wins
  • About
    • Team
    • Careers
    • Culture
    • Our Story
  • Learn
    • Blog
    • Podcast
  • Contact

Blog

Augurian
  • Services
    • Paid Media
    • Organic Search (SEO)
    • YouTube SEO
    • Marketing Analytics
    • Content Marketing
    • Migration
  • Work
    • Case Studies
    • Wins
  • About
    • Team
    • Careers
    • Culture
    • Our Story
  • Learn
    • Blog
    • Podcast
  • Contact

Budgeting Content Marketing in 2024: How to Align Your Content Budget With Business Goals

Posted on September 9, 2024September 9, 2024 by Shinhee Son
Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to show their content is delivering results. It can feel like a lot between managing your team,… Read More
Read Article

Budgeting Paid Media in 2024: How to Align Your Paid Media Budget With Business Goals

Posted on September 9, 2024 by Shinhee Son
Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like paid search, social, and display ads in the mix, it’s easy to get overwhelmed. But… Read More
Read Article

Budgeting SEO in 2024: How to Align Your SEO Budget With Business Goals

Posted on September 9, 2024 by Shinhee Son
Facing increasing pressure to demonstrate SEO’s ROI, many marketing directors are navigating tighter budgets and higher expectations. As a marketing director, you’ve got a lot on your plate—managing your team, executing your marketing plan, and justifying every dollar spent. It… Read More
Read Article

Measure Content Marketing Value Without Deep Expertise: A Content Measurement Framework 2024

Posted on September 9, 2024 by Shinhee Son
You don’t need deep expertise to prove the value of your content marketing strategy. The key is knowing what to measure and how to connect those metrics to your company’s bottom line. Whether you’re looking to drive more leads, increase… Read More
Read Article

Measure Paid Media Value Without Deep Expertise: A Paid Media Measurement Framework 2024

Posted on September 9, 2024 by Shinhee Son
When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership pressure. The good news is that paid media typically delivers quicker wins compared to SEO. But it’s not just about… Read More
Read Article

Measure SEO Value Without Deep Expertise: An SEO Measurement Framework 2024

Posted on September 9, 2024 by Shinhee Son
As a marketing director, you’re probably feeling the pressure from leadership to show results from SEO, even with a tighter budget and less experience in analytics. It can be tricky to figure out how to measure SEO performance without getting… Read More
Read Article

Master the Web Analytics Process: 6 Key Steps to Simplify Your Marketing Strategy and See Real Results

Posted on August 27, 2024 by Shinhee Son
Managing marketing analytics with limited resources can be tough. For marketing directors who lead small but strong teams, the challenge is clear: How do you decide which analytics tasks are the most important when you don’t have a lot of… Read More
Read Article

Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results

Posted on August 26, 2024 by Shinhee Son
Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms, manage different campaigns, and try to make sense of all the numbers. Digital advertising plays a… Read More
Read Article
Master These 7 Key SEO Processes to Simplify Your Marketing Strategy and See Real Results

Master These 7 Key SEO Processes to Simplify Your Marketing Strategy and See Real Results

Posted on August 16, 2024 by Shinhee Son
Feeling overwhelmed by SEO? As a marketing director with a small team, you’ve got a lot on your plate. SEO can feel like a confusing mess of tasks and technical terms, making it hard to know where to start or… Read More
Read Article

How to Build a Web Analytics Team: Structure and Roles Every Director Should Know

Posted on August 2, 2024 by Shinhee Son
Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics team. With the deprecation of Universal Analytics (UA) and its replacement by GA4, along with the phasing out of… Read More
Read Article

How to Build a Paid Media Team: Structure and Roles Every Director Should Know

Posted on July 23, 2024July 23, 2024 by Shinhee Son
Creating a successful paid media team means understanding paid social, display, and paid search advertising. With rising costs, AI changes to search results, and the dynamic and constantly evolving nature of digital advertising, it can be hard to keep up.… Read More
Read Article
How to Build an SEO Team Roles Every Director Should Know featured image

How to Build an SEO Team: Structure and Roles Every Director Should Know

Posted on July 16, 2024 by Shinhee Son
Building a team that delivers consistent SEO results and is aligned with your marketing vision is hard. Constant AI updates, search result layouts changing daily, and industry headlines can make it feel like the sky is falling. It’s a lot… Read More
Read Article

Posts pagination

1 2 Next
Augurian

Our Brand Promise

Augurian gives you the clarity and transparency you need to HAVE CONFIDENCE that your Digital Marketing programs will work and win in the marketplace.

Industries

  • B2B
  • Higher Education
  • Manufacturing & High Tech
  • Real Estate
  • Retail & Ecommerce
  • Software-As-A-Service

Resources

  • Our Wins
  • Case Studies
  • Our Blog
  • How I Work Podcast

Request More Information

MN Tech Diversity Pledge
Hubspot Gold Solutions Partner
Premier Google Partner
We Run on EOS
Facebook Meta Business Partner
Copyright © 2025 · Augurian, LLC | Privacy Policy
612-354-4516 | 945 Broadway St NE, Suite #200, Minneapolis, MN 55413