Measuring visibility within AI-generated responses requires a systematic framework that captures the nuanced ways brands can appear and influence AI narratives. According to a recent Augurian study, brand visibility in answer engines is driven by four measurable signals: citations, mentions,… Read More

In 2025, visibility is about being chosen by AI answer engines, not just about ranking on Page 1. Answer engines like Claude, Perplexity, Google AI Overviews, and ChatGPT operate on a fundamentally different model where influence occurs without clicks, authority… Read More