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Augurian
  • Services
    • Paid Media
    • Organic Search (SEO)
    • YouTube SEO
    • Marketing Analytics
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    • Migration
  • Work
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    • Our Story
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JOURNEY TOWARD A MORE INCLUSIVE WORKPLACE

Journey Toward A More Inclusive Workplace | Lesson #1 – Become Better Allies

Posted on January 28, 2020July 8, 2020 by Megan Upperman
Becoming Better Allies in 2020: How We’re Using the Lessons from AdFed’s Women’s Leadership Panel Late in 2019, we blogged about our experiences at AdFed’s Women’s Leadership Panel event. We included the perspectives of six Augur women who attended. At… Read More
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A Primer on Web Analytics For Marketers

A Primer On Web Analytics For Marketers

Posted on January 15, 2020July 8, 2020 by Megan Upperman
What does it look like to work with an agency on a marketing analytics project? In this primer on web analytics for marketers, Augurian’s Analytics Manager, Megan Upperman, discusses: the value of investing in analytics services how to develop a… Read More
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What Digital Marketers Need To Know About CCPA & GDPR Rules

Posted on November 11, 2019July 8, 2020 by Megan Upperman
Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies… Read More
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GTM Event Tag Setup: Better Taxonomy, Better Reporting

Posted on October 21, 2019July 8, 2020 by Megan Upperman
Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that… Read More
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Three Lessons from the Lesbians Who Tech Leadership Summit

Posted on October 2, 2019July 8, 2020 by Megan Upperman
I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It… Read More
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