Client Success Story

Augurian Drove Over 150,000 Visits & $60,000 In Sales With Content In First 18 Months

Tempest Content Marketing Case Study

Challenge

Before partnering with Augurian, Tempest’s content marketing lacked a cohesive strategy. Their existing blog lived in a standalone subdomain and consisted of weather-related posts that weren’t aligned with the customer’s journey.

While the brand’s products had strong appeal, their non-brand content wasn’t driving meaningful traffic or purchases. Tempest needed a way to connect with users at every stage of the funnel, from curious weather enthusiasts to homeowners ready to invest in their own smart weather system.

To achieve this, Tempest needed a cohesive content strategy that integrated SEO, storytelling, and buyer intent to turn organic visitors into paying customers.

Solution

Augurian developed a customer journey-driven content strategy that mapped Tempest’s prospects from awareness through loyalty. Using keyword and intent research, the team created a framework that targeted users at each stage: Unaware, Problem Aware, Solution Aware, Solution Compare, and Loyalty.

This included:

  • Persona mapping to identify key questions, motivations, and search behaviors
  • Topic and keyword analysis to uncover high-volume, low-competition opportunities
  • SEO and content integration to ensure every blog post and landing page supported measurable business goals

The strategy centered on creating a new /resources/ subfolder within Tempest’s site. It became a hub for educational and product-driven articles designed to rank in search and guide users towards making a purchase on the shop subdomain.

150K+

Unique Visits

55%

Sitewide Organic Traffic

$60K+

Attributed Sales

Pillar Content

The new Resources section became the foundation for Tempest’s ongoing SEO content marketing. Augurian built out pillar content themes that connected to distinct stages of the customer journey.

  • Weather Definitions: Explainers like “What Is Dew Point?” and “Dry Heat vs. Humid Heat” attracted awareness-stage visitors.
  • Weather Instruments: Product-adjacent guides such as “Types of Weather Instruments” and “Wind Direction Indicator: How To Read Wind Direction” showed how the Tempest Weather System is an all-in-one weather instrument.
  • Lifestyle & Use Cases: Practical, intent-driven articles like “How To Read a Surf Report” and “Best Weather for Gardeners” showed how useful hyperlocal weather data is.

Each content pillar is internally linked to complementary posts, relevant products, and the Tempest store. This built strong internal linking, topical authority, and brand trust.

This approach improved rankings across high-intent keywords and transformed the blog into a seamless educational and sales resource for both new and returning users.

Results After 18 Months

The results of Augurian’s organic content marketing were measurable and impressive!

In just 18 months, the new Tempest Resources subfolder became one of the brand’s top-performing organic traffic and revenue drivers:

  • 150,000+ unique visits
  • 55% of sitewide organic traffic
  • SEMrush Authority Score increased from 25 to 45
  • Over $60,000 in attributed sales
  • 200+ total purchases influenced by content engagement

These results proved that SEO-driven content can generate direct e-commerce impact, not just visibility. Tempest’s content now serves as both a sales engine and an evergreen educational resource that continues to attract new audiences month after month.

Have Confidence In Your SEO, AEO, And Content Marketing Agency

At Augurian, we believe confidence comes from knowing your marketing investments are measurable. Our work with Tempest shows how a thoughtful, data-backed content strategy can turn search visibility into real revenue.

Whether you want to strengthen your brand authority, scale organic traffic, or drive conversions through content, Augurian’s Content Marketing and Organic Search Experience services are designed to deliver results you can trust.

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