A public health non-profit partnered with Augurian’s SEO team to help them increase online visibility and traffic through organic search. After reviewing their website and blog content, our team found uncaptured schema opportunities on their blog. The non-profit had excellent blog content with FAQs, but no FAQ schema.
Our team quickly created FAQ schema for some of their best-written blogs and added it to their website. After the schema was added, their website started appearing in rich results, like People Also Ask queries. Their website saw a spike in performance a week later:
- More than double the number of clicks and impressions
- 160% improvement in engaged sessions – from 6k to nearly 16k
- Sustained growth for months to come
Senior Analyst, Organic Search at Augurian
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