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A four-stage maturity model that helps regional retailers & grocers move from manual promo execution to an AI-ready promotion architecture.
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Identify your current stage
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Build a step-by-step plan
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Align all the stakeholders
AI is now interpreting your promotions before shoppers reach your site.
Answer engines and AI shopping assistants (like ChatGPT, Perplexity, Gemini, and Google AI surfaces) increasingly summarize deals for shoppers. If your promo content isn’t structured and machine-readable, AI can misinterpret it—or ignore it—and surface competitors instead.
The Risks:
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AI misinterprets or ignores your promos
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Lost revenue from shoppers who can’t find accurate promo information
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Brand trust damage when AI shows outdated/incorrect offers
What’s Inside the Roadmap
The four Stages
Who it’s for
Built for teams responsible for weekly promotions at multi-location retailers
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Marketing and ecommerce leaders driving promo performance
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Merchandising teams managing offer complexity and calendars
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IT/engineering partners who support CMS/PIM/feed workflows
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Local/SEO teams responsible for GBP and local landing pages
What you can do next
Use this roadmap to create traction in 30 days
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Identify your current stage and the gaps holding you back
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Pick quick wins (like structured data on top promo pages + shared calendar)
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Build a plan to reach Stage 3 (recommended target for most retailers within 6–12 months)
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Secure stakeholder buy-in using AI visibility + conversion impact + competitive risk framing
DOWNLOAD the Roadmap (PDF)