Are your weekly ads actually showing up online?
Our free Promo Parity Check will analyze how well your weekly ad promotions show up across search, category pages, product detail pages (PDPs), Google Ads, and more. You’ll receive a parity score and recommendations to fix gaps that exist.
Built for regional store-first retailers & grocers with 10–500 locations and a growing ecommerce channel.
Not sure why your promos aren’t driving more traffic online?
If your weekly ads and in-store promotions aren’t clearly represented across your website, search results, and ecommerce pathways, shoppers never see the deals that are supposed to drive incremental revenue. Promo Parity shows you how well your promotions are aligned digitally. It reveals the gaps that quietly hurt visibility, conversion, and search performance.
- Your promos exist, but customers can’t easily find them online.
- Google can’t interpret or surface your promo content consistently.
- Your weekly ads don’t translate into shoppable digital experiences.
- Misaligned promos weaken SEO, AEO, and paid campaign performance.
Promo Parity identifies issues that quietly weaken visibility, reduce traffic, and undermine both
SEO and AEO performance.
Your weekly ads might be strong in print and in-store, but unless they show up consistently across
your website, search and ecommerce, shoppers never discover them.
Here are the three most common promo visibility breakdowns we see across 10–500 location retailers and grocers:
Promos Your Customers Can’t Find
Your weekly ad might be full of great offers, but if those promos are buried in navigation, trapped in PDFs, or missing from key pages, customers never see them. Low promo visibility leads to weaker engagement, lower click-through rates, and fewer conversions.
Search Engines Can’t See Your Promos
When promo content isn’t tagged, structured, or surfaced consistently, search engines struggle to understand and index it. That weakens both SEO and AEO performance, making it harder for promo-driven queries to trigger your brand in search results.
Your Promos Don’t Connect to Ecomm
Even when promos appear on your site, they often fail to connect to category pages, product detail pages (PDPs), or landing pages used in paid campaigns. This disconnect reduces campaign efficiency and causes customers to drop off before acting on your offers.
What Goes Into a Promo Parity Check?
The Promo Parity Checker analyzes how well your weekly ads and in-store promotions show up across
your website, search experience, and ecommerce pathways. Our scan uncovers where promos are
visible, where they disappear, and what you can do to fix the gaps quickly.
Promo Extraction
We pull your weekly ads and in-store promotions directly from your circulars or promo content.
This allows us to compare what you’re promoting offline with what your customers can actually
find online. This ensures we’re measuring real alignment, not assumptions.
Site & Search Analysis
We analyze your website, category pages, PDPs, metadata, and key search best practices
to determine how your promos appear across the shopper journey. This reveals where
promo visibility breaks down and why search engines may not be recognizing or
surfacing your offers.
Promo Parity Score
You’ll receive a clear 0–100 Promo Parity Score with a red, yellow, or green status indicator.
This score shows exactly how well your promotions align between in-store and digital
channels—making your promo health instantly understandable and actionable.
Recommendations
You’ll get a focused list of practical, high-impact fixes to improve promo visibility across
your site, search, and ecommerce pathways. These recommendations help you close the
loop between your physical promotions and your digital experience so customers can
actually see—and act on—your deals.
How the Free Promo Parity Check Works
Our Promo Parity Checker gives you a fast, objective view of how well your weekly ads and in-store
promotions show up across your website, search experience, and ecommerce pathways.
Here’s what happens when you run a check:
What a Promo Parity Check Helps You Improve
Aligning your weekly ads and in-store promotions with your digital experience doesn’t just help customers find your deals, it strengthens your performance across search, ecommerce, and paid media. A Promo Parity Check gives you clarity on where your promos are falling short and what you can do to maximize visibility and conversions.
- Stronger search visibility: Surface your promos in SEO and AEO so customers can find your deals when they’re actively searching.
- More shoppable promo pathways: Connect weekly ads to category pages and product detail pages (PDPs) so customers can browse and buy with fewer steps.
- Better onsite customer experience: Reduce confusion and friction by making promos clear, consistent, and easy to navigate.
- Higher campaign efficiency: Improve the effectiveness of Google Ads, paid social, and email by ensuring landing pages align with the promotions you’re advertising.
- Clear alignment across departments: Give marketing, merchandising, ecommerce, and store teams the same visibility into how promos appear online.
- Immediate actions to fix what’s broken: Your parity score comes with practical, high-impact recommendations you can implement quickly.
Curious about your promo parity score?
Use our promo parity checker to better understand how well your promos are performing online
and discover ways to improve performance.