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In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul communication in networking and discusses the crucial role of mindset in achieving success. Her story and advice are truly inspiring for anyone looking to succeed in the online business world.
How I Work, Episode 48 with Jeanna Omlor
Discover how Jeanne overcame her initial challenges, honed her skills across platforms like Facebook, LinkedIn, and Instagram, and developed a mindset that played a pivotal role in her success. Jeanne’s story underscores the significance of mindset and strategy working hand in hand and serves as an inspiration for those looking to thrive in the ever-evolving world of online business. Plus:
- Mindset Magic: Unleashing success with the right mindset and strategy in the digital realm
- Building genuine connections for business growth with soul-to-soul connection
- Meisner Technique, where acting meets digital marketing?
To learn more about Jeanne Omlor and her business strategy, visit their website: https://jeanneomlor.com/
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
TRANSCRIPTION: HOW I WORK, EPISODE 48 (jEANNE OMLOR)
Josh Becerra:
Hi everybody, welcome to this episode of How I Work. I’m Josh Becerra. I am so excited to have Jeanne Omlor with me today. Thanks for being here.
Jeanne Omlor:
Thank you for having me, it’s a pleasure.
Josh Becerra:
So jeanne you jeanne you are this is where I’ll get it right jeanne, right?
Jeanne Omlor:
That was good.
Josh Becerra:
Good. Jeanne, you are a business strategist, online business coach, and certified servant leadership executive coach at 54 years old. You are a solo parent in deep debt, got yourself online and to 1 million in 17 months without ads and since have scaled multi-millions in four years. Super impressive story. Your company has helped over 380 businesses to thrive online. You are emotionally connected to helping others make money, have lived in a lack of years, and overcame that mindset, now helping as many people as you can to maximize their profits, reach their full potential, while being the visionary they are destined to be. I’m super excited to have this conversation.
Jeanne Omlor:
I’m excited to be here.
Josh Becerra:
Awesome. So I mentioned a little bit about your story at the beginning of it. And it’s pretty amazing going from deep in debt to a multimillion dollar company. Can you just tell the audience a little bit about that story and what led you to focus on organic marketing, which is how you’ve driven your business, how you got to where you are today?
Jeanne Omlor:
Sure, it’s so interesting when you say that I’m like, yeah, I am at MultiMillions and it’s, it’s on the same person. So I think that what just struck me was to just tell people, first of all, I’m just a person and I got online and a single person got online and made a million dollars with me and a little bit of assistance here and there. So it wasn’t like, you know, there’s MultiMillion and you know, executive assistance and it was just me behind my laptop. So, you know, I just wanted to impart that first because I thought that’s right. I have a bit of a team now, but I keep it lean. I do less, but it’s a lean team. Thank you, pardon. So what I did was, four years ago, it was a failure. It wasn’t working. My life wasn’t working. And I woke up one morning, I thought, I’m 54 years old, I’m in deep anxiety, because I’m not fulfilling any kind of purpose here. I was taking care of my kids and taking them to school. I had a couple clients and I’d go. non-stop networking and it just felt like I was just going through these motions and you know my main occupation was taking care of the kids and that’s great but I thought I really need to make some money and fulfill my purpose as well as making money. I just woke up really frustrated and full of anxiety that day and I thought what am I doing? And the thought struck me. I thought well I got to get online and then the thought came to me if not now, when? I thought okay Oh my goodness, that’s powerful because I’m 54 years old. It’s true, if not now, when, when actually? Eight sixties,
Josh Becerra:
Now’s the time.
Jeanne Omlor:
Yes, and it wasn’t like, you know, I was 32 years old saying if not now. When it’s a 54 year old woman in deep debt with two children, I thought, oh my gosh, the other thing that really was starting to really bug me was, you know, I didn’t want my children to see me fail and model the failure for their lives. Like, oh, well that’s what happens when you’re, you know, a solo parent. I thought, no, I will not have that happen. So I just propelled myself, I just got up and I thought, okay, that’s it. I ought to do this. So I just found a course and I plunked down 10K on three different credit cards and I thought, just going to see what happens. It wasn’t the best course. That’s okay. I got a lot out of it no matter what because that’s who I am. And I figured out organic marketing and I just did it and I thought, this has to work because if it didn’t, what would I do? And then the… The amazing thing was I got positioned, I started making money, I started helping a lot of people, and COVID started happening a few months later.
So I was like, whew, that’s good that I was online and positioned already because if I’d been offline still and COVID, I would have been in such a deep dark hole of not being able to even get clients offline. It would have just been two years of just me, more debt and more demoralization. So I just am really, really thankful that happened at that time.
Josh Becerra:
Yeah, it’s an amazing story. And I think what’s interesting is your growth came literally through your focus on one channel. I’ve had a previous guest who was very much a fan of saying, you need to just focus on one channel. Pick one channel and be really good at it. And yours, obviously, organic growth. So can you tell us about, OK, you took the course. And what were some of those earliest kinds of organic growth days for you, and where did you start to understand, like, oh, this is working?
Jeanne Omlor:
Well, excuse me, at first it was not working. And I had no training on it. Actually, this program was more about Facebook ads. And I got in there and I thought, oh, this is obvious. I cannot run Facebook ads. I have no offer. That’s just going to be so much money. Four years ago, they were working better than they are now. And by the way, I’ve tested every kind of ad. I’ve tested every kind of ad. They just don’t work that well for me. They don’t work that well for other people. So I know what I’m talking about because I’ve tried both sides. And actually, a Facebook ads manager that I met the other day goes, well, the Facebook ads just aren’t smiling on you, maybe because you’re so good at organic. I thought, well, maybe. I don’t have that kind of a mindset. I just don’t think they work that well. But anyway, so I said to the people in the program, I said, wait a minute, I can’t be running, they said, oh no, you’re not ready to run Facebook ads. I said, but yet you sold me into this program, so what am I gonna do? They said, you have to do something called organic. I said, is that like carrots?
Josh Becerra:
Yeah.
Jeanne Omlor:
I didn’t know what organic, I said, I never heard that term. I thought, what are we talking about here? And I said, okay, so what do I do? I said, I don’t see any training in the program. They said, oh no, just go talk to people online. I said, you’re telling me that’s my coaching, go talk to people online? Yeah, just go talk to people and, you know, tell them what you do and get them on a call. And I said, okay, no system. So I just went out and I thought, okay, I can do this. This is what they’re saying, this is my own, obviously I’m not gonna be able to do it. That was clear to me. Okay, I’m not going to do funnels and ads and pour money down a drain for a new offer. I thought, okay. So I was initially teaching or coaching all entrepreneurs because I’ve coached many different businesses offline. I thought I was going to do the same offline and online. It did not work. So I started talking to hundreds and hundreds. I did. I thought that’s good market research. I just talked to hundreds and hundreds. 900 conversations I had in eight weeks. 900.
Josh Becerra:
Wow, that’s incredible.
Jeanne Omlor:
So I’m just letting you know the level of doing the reps, that doing something well and mastery happens. 900, I just thought, I’m just gonna go for it. And I started getting all these conversations, what people wanted, what they didn’t want, what they’re struggling, just so much. And then after a while I thought, oh my gosh, the people that really need the help are the coaches. So I thought, that’s it, it’s the coaches. So I got that aha moment, and I’m a coach so I understand them, excuse me. And I just had 18 sales calls and nobody was hiring me. I thought, oh, this is not working. So it was really stressful. But this is not working. Another 10K not working all this time. And I had completely gone, I’d completely gone all in. I thought I’m abandoning offline. And I just thought, I’m not going back. And if I get one or, you know, if I’m at an event that’s different, but I had already cut the cord. I thought, I’m not doing that. No, I’m all in. I thought, I have nowhere to go now. This has to work. So it was very stressful. And my daughter saw me all stressed and I was working non-stop trying to work this thing out. How do I do this? So I figured a lot out which was great for my clients on the 18th sales call on the eighth week of this program I got my first yes because
Josh Becerra:
There you go.
Jeanne Omlor:
I dialed in my offer and the guy said to me Do you have any clients for this and I said no. He said, no. I said, nope. Nope. I said, I’ve been coaching eight years offline, business coaching, executive coaching, companies, teams. This? You would then be my first client. He went, hmm, interesting. So he tells his wife, and his wife and he get back to me, and he goes, we are hiring you, because we cannot believe you are so honest to not lie about fake testimonials.
I said, never gonna happen. So he came in and he got a 30K client even before our first coaching call. He said he turned up to the coaching call, and I’d gotten two other clients that week. Now I had three in one week, okay?
Josh Becerra:
Yeah.
Jeanne Omlor:
So I made more money, like my program was 5K then. I made $15,000 in one week. That was more than I’d ever seen in my life.
Oh, it’s working. So it was like, I can do this. It’s working.
Jeanne Omlor:
In a little, yeah, I was like, wow, I got three. We have a program. And he turns up and he goes, do you believe in the law of attraction? And I said, the law of attraction with action? Yes, I do. He goes, jeanne, we got a 30K client just by starting working with you. I was like, great, that was a great start. So that’s how it happened, it was really just messy. It was messy, this single mom and deep debt, getting online and I was hardly sleeping, I was working really long hours trying to figure it out, you know, and it’s like, I’ll take a shower tomorrow, you know that feeling? Like, it’s okay, I’ll wash my hair in three days, you know, just, yeah, just trying to take care of the kids while I’m doing it. It was actually summer vacation, I think, at that point, yes it was. So I was like, you know, luckily I didn’t have as much to do with the kids, you know, And then it just worked and when I got that first client I cried and my kids and I danced around the house. I was like, I did this! We did that! They
Josh Becerra:
Yeah.
Jeanne Omlor:
We’re like, Mom, that’s amazing! So it was, it wasn’t this very sophisticated entree into the online world. It was so messy. So, so messy. And I just kept going and it was working. I was so thrilled. I was just doing it. I was like, wow, this is really working! And it just exploded. And so I got to a million and I didn’t even realize it. I was like, you know, where am I actually? I had it all up. Oh my gosh, I hit a million a couple months ago. Cause I had just my head down, you know? It was
Josh Becerra:
Yeah.
Jeanne Omlor:
Great. That feeling of when it’s in flow, it’s amazing.
Josh Becerra:
Yeah. So, you know, obviously it was messy at the beginning. You put in the reps, but now you’ve got a little bit more figured out. You’ve got a small but mighty team. And so now today, I believe you continue to exclusively focus on organic. And so I’m really curious, like for you and your clients, what are the kinds of organic platforms? or differences that you’re seeing for you and your clients on those platforms? Are there certain platforms like LinkedIn that you might recommend for coaches or that or other platforms that you’d kind of dissuade coaches from using? So what, what now after, you know, fast forward have you learned about organic?
Jeanne Omlor:
Okay, so first of all, any platform can be amazing for a particular offer. Okay? This is, I’m not this categorical person because I understand how stuff works. So some people crush it on Twitter. You know, now personally I’m not using Twitter, but if I went to Twitter and made that a strategy, I could crush it. It’s just not one of my platforms. Okay? So, I crushed it on Facebook and actually I made a million. literally almost all with my Facebook personal profile and a little bit of LinkedIn because I’d just gotten on LinkedIn. So it was Facebook and LinkedIn, okay? And so I became really good at Facebook, mastered that. Then I integrated and I didn’t turn my back on Facebook, then I integrated, you know, one plate spinning and I got the next plate spinning with LinkedIn, got really good at that, okay? And
Josh Becerra:
Mm-hmm.
Jeanne Omlor:
By the way, we keep seeing what works on the platforms and we keep… you know, being abreast of what’s going on and new things, okay? Then we then went to Instagram. We’re really good at Instagram. So we have three platforms we’ve mastered. So any coaching client can be successful with us because they’re either going to be on LinkedIn if they’re an executive coach, that’s where they should be. Career coaches, LinkedIn, other people. So they can be either on one or several of these three. And we know these three are going to cover any type of coach. I’m also on TikTok now. We’re just experimenting with TikTok, and at some point, I’m gonna dial that in. And then, because of certain offers that are also great on TikTok. Usually, Instagram and offers on Instagram are usually gonna be okay on TikTok. If something’s good on Facebook, often it’ll work on Instagram. Some things on LinkedIn, sometimes it’ll just work on LinkedIn, depending on the offer. It’s more like a corporate consulting offer, because I do work with higher end consultants that the offer’s pretty big offer, right? So, there’s always some… mix you can do and we really customize the energy and the offer of the client to find the platform that’s going to work for them.
Josh Becerra:
Yeah. So the platform that I’ve been kind of spending my time in, because I’ve taken this philosophy of like, hey, let’s focus on one and like try to go deep, mine has been LinkedIn.
Jeanne Omlor:
Yes.
Josh Becerra:
So I’ve been using LinkedIn a lot more for my own kind of personal brand building and also like the organic efforts of Agrarian. Since you know a lot about LinkedIn as one of those organic platforms, any like… tips or tricks for success that you could tell us about.
Jeanne Omlor:
In the real world, you’re at a networking event. That is a box of communication called a networking event. You’re talking to people. It’s a box. A certain way, you’re not going to talk to those people exactly the way that you would like in a LinkedIn message, but you’re talking to them in a certain way which is human. One box. Second box is you’re on a sales call. That’s another box. It’s another phone booth. You’re on a sales call. That’s another box of communication. Still, you’re going to talk to them like a human being. OK, now we have another box. We have a box that’s called LinkedIn Messaging, OK? Inbox. OK, now why is it that all of a sudden we’re in another box and people go mental? Why is it that they all of a sudden start spanning people in this box where they never would have done otherwise, unless they’re a bad networker, when they’re networking? Would you go to a networking event and go, hi, here’s my link, da da, do you want to sign up? No, you would not.
Josh Becerra:
And then go to the next person and do the same thing and one after the other.
Jeanne Omlor:
People will be like, wow, that person’s really, no, you’re not good. Right, so in a sales call, you’re going to have a rapport, get to know them, blah, right? You’re not going to go, hey, how are you? Here’s my link, sign up, boom, thank you. Okay, that’s the problem. The problem is especially in LinkedIn, and I’ve got two like this today. Hi, how are you, Sean? You look amazing. Here’s my link, please sign up, blah, blah. Can we help you? I don’t know these people.
It’s not good. So the tip is… Be human. And what I call it, soul to soul communication. Another box is this podcast. We’re in a box, we’re two boxes actually. This is another box, right? So I’m not gonna go, hey Josh, here’s my link. Please sign up. Oh, oops, it’s your podcast. Oh, sorry, no. We’re having conversations so people can hear my story, get some help, be inspired, right? So again, if I did not respect the box and spammed your podcast, you’d be like, well that wasn’t cool, Jean. you doing? So
Josh Becerra:
Yeah.
Jeanne Omlor:
respect this overall overarching philosophy called soul to soul communication where you’re actually interested in that human being as a human being. So if you’re interested in them as a human being, I beg your pardon Josh, I’ll start that one again.
Josh Becerra:
That’s for sure.
Jeanne Omlor:
I really missed a second. So you want to practice something called heart, soul to soul communication. Now this should be in your life as well. Now how do you do that? You listen. If somebody’s talking, listen. Now it’s the same for messaging. So let’s say I say hi and I, you know, I start a conversation, okay, and they go, hi Jean, blah, blah. And then they say something and I ignore what they say and I don’t validate it, don’t acknowledge it and I just keep talking about myself. It’s kind of like, again, wow. I just said something and that person completely ignored it and now they’re… So it’s not listening, it’s just spam, spam. Now
Josh Becerra:
Right,
Jeanne Omlor:
I used to be an actress and I’m going to tell you something. There’s something called the Meisner technique, okay, in acting. And what it is that you teach actors how to actually listen, okay? So usually the actors, it’s kind of weird to look at if you’re not an actor because you think, what are these people doing? Actors do a lot of strange things, okay? And you’re both staring at each other and one person says something And the other person repeats it. I’m really mad at you. You’re really mad at me. And it’s kind of weird because it seems like there’s this disconnect. But actually, what it does is it gets the actors to listen to each other rather than talk over and not listen and just say a line and think. So basically, in acting, a bad actor will just like… wait for the other actor to say the line to have their cue. Because a bad actor, all they care about is saying their lines. We all know this.
Josh Becerra:
Yeah.
Jeanne Omlor:
They’re dying to say the line, right? But actually, when you really look at really good actors, have you noticed? that the ones that are really great, it’s when they’re not actually saying anything, you’re just seeing the process take place behind their eyes, like they’re realizing something. And it was only when I’d acted for a while that I thought, ah, the real good actors are sometimes not saying a word, right?
You’re seeing all this emotion. pass through them. So there you go, there’s an acting lesson in Meissner to have people listen. So the tip is, don’t go out selling, don’t go out fighting, you know, go into the ring punching. You go out and you listen and you have a conversation and those people really appreciate that, that you’re actually truly interested in what they do instead of, hey how are you? Here’s my business, you want to get on a call. Now two people did this today and of course I’m very nice. I go, well that’s so interesting. And then I turn it around and ask them questions about it so that they then get into a conversation with me. And then that then makes it, I will turn the conversation so that without them realizing what I’ve done often that now we’re communicating and I’ll save it for them.
Don’t go spamming people.
Josh Becerra:
Yeah, I love that. I mean, just that concept of soul, soul communication, I think is super important, not only like on LinkedIn and in professional settings, but also in life in general. So I know that there was another concept that we kind of talked a little bit about when prepping for this. And it may very well be related to this. But I know that you said that one of the keys to success is mindset.
Jeanne Omlor:
Mm-hmm.
Josh Becerra:
And so I don’t know if that’s. like, hey, bring soul to soul communication, that’s the mindset you should have, or if there’s something more to that, but tell me your thoughts on mindset and how it leads to success.
Jeanne Omlor:
There’s so much about mindset. I was just thinking that mindset is everything. Mindset is in everything that we do, whether we know it or not. Whether we’re fixing our mindset or being in mindset, mindset’s there no matter what. So you can’t escape a mindset, whether that’s good, neutral, bad, or needs optimization. So when people go, yeah, I’m working on my mindset, I always think, well, actually you’re working on your mindset in a bad or good way no matter what, right? There’s something working. So mindset’s so key. I mean literally, you need good strategies. Okay, so there’s a thing of people just always working on their mindset. I love it, but you still need a good strategy. You still need to know what steps to take. So you’re going to, I have to, my mindset’s just such a great place. Really? Okay, now you need a strategy. You need a vehicle for that mindset to be successful. Then they have the other people that they’re just all strategy and they’re wondering why it’s not working. It’s because they don’t believe it. They don’t believe they’re the greatest. They lose their power every second of the day. They’re crumbling. So yes, mindset is so important. So much so that I have seen people with terrible strategies and it works no matter what. I’m like, well, that strategy technically wouldn’t have been great, but because I know this, I’m like, well, if somebody with such an incredible mindset, almost anything will work. Okay? So yeah, super important, better to have both. To me, it should be a marriage. There should be neck and neck. Mindset, good strategy. Mindset strategy. Neck, neck, neck. That’s what works. So let’s talk about what kind of mindset. Well, don’t get me started, but you know, it’s… There’s so much, but basically, people need to believe that they can succeed. If you do not believe it, you could probably do almost anything and it won’t work. However, I have seen people, and I’ve seen myself, not with deep, deep belief and confidence, like, I’ve been like, okay, I think I can do this as a kernel of belief and I’m going to muster all the confidence I can find, and I take the steps, and it still will work.
Okay, so as I was saying, to have an optimal mindset for getting anything done, you have to have a mindset with strategy and you have to believe that it will work. Although I have seen some people like myself that didn’t have full belief just doing the reps and that can get you into belief. But mindset is something that you do need to just be aware of every single day.
Josh Becerra:
Yeah, yeah, I agree. A mindset is definitely a key to success. And a green in our tagline is have confidence, right? So that’s what it’s all about, I do believe. So anyway, I appreciate the answer. So the last question is around the kind of thought leaders. So you’re a thought leader, but I’m always curious about what thought leaders are, who you’re listening to, right? Who you’re reading. So can you give the audience a… a tip on who they should be listening to a reading.
Jeanne Omlor:
Sure, so the one I really, really follow is Ray Dalio. I mean, it’s not one, Ray Dalio, lots. Joe Dispenza, people that have passed away, like Maxwell Maltz with Cyprus Cybernetics. Think of Grorich, Napoleon Hill. So there’s a bunch, but for now, I think, there’s so many, right? So many, and I’m always discovering new people.
Josh Becerra:
What is it about Ray that you enjoy?
Jeanne Omlor:
Well, I mean, the whole principle thing, having principles in the first place. Also, of course, there’s women. So let’s think of some women. You know, like Oprah is amazing. Like what that woman did was incredible, right? I feel bad that I only mentioned men. That’s terrible. I do follow women. But with Ray getting back to that, you know, the whole idea of principles, that blew my mind. You know, you write your principles down and you have principles. I have principles. The fact that he made that formal was amazing. And also just this whole, view of what’s going on right now. This is very, very interesting.
Josh Becerra:
and by having them written down, then you can reflect on them and make sure that any decisions and kind of forks in the road that you’re confronted with along the way, you get to look at those and say, am I doing the right thing? Am I living by my principles? I think it’s a great piece of advice. So John, I wanna thank you so much for being here today. Appreciate your time and all your thoughts. So that’s gonna be it for this episode of How I Work. Bye.
