Download Our 2022 SaaS Marketer's Confidence Report Today!
If you're a saas marketer, you'LL WANT THESE INSIGHTS!
EXECUTIVE SUMMARY
In this day and age, marketers are being held accountable beyond the MQL. Growth is the name of the game, especially in SaaS companies, and organizations are looking to marketers to drive this growth. Savvy SaaS marketers must navigate relationships with numerous stakeholders - from the 'C-suite' down - managing expectations, delineating accountabilities, commanding respect for their work and owning their area of expertise. It's a rapidly changing and complex role.
In November of 2021 we asked SaaS marketers and leaders:
- How confident are they in their ability to align with key stakeholders?
- Do they feel goals and expectations are attainable?
- How does data and reporting influence decision making?
- Does their organization have a shared testing philosophy when it comes to marketing?
- How collaborative are they with other parts of the business (ie: sales, customer support, etc.)?
- Which tactics are they using and planning on using more, the same, or less in 2022?
RESPONDENTS' PROFILE
66% Director Level and Above
51% 10+ years in Marketing
69% Companies with 100+ Employees
61% Revenue of $10M+
KEY INSIGHT #1 of 6
Organizational Alignment
SaaS Marketers' confidence is high in their companies' success. They are able to influence the goal setting process but are somewhat less confident in their ability to obtain these goals.
KEY INSIGHT #2 of 6
Testing & Experimentation
While SaaS Marketers believe that testing is important and their want to test correlates with this belief; their current testing efforts do not align with these beliefs.
Importance of Testing and Experimentation vs Current Status
KEY INSIGHT #3 of 6
2022 Priorities
Most SaaS marketers see Content Marketing, Organic Search and Paid Search as their biggest investments in 2022. Influencer and Programmatic are the lowest priority for 2022.
Rank in order of importance where you plan to invest your marketing budget in 2022:
gET ALL 6 KEY INSIGHTS
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saas marketers confidence report
At Augurian we develop the confidence to win in digital marketing, one person at a time.
Our clients rely on us to drive business growth and exceed their goals through Paid Media, Organic Search (SEO), Strategic Content and Analytics.
We are on a mission to inspire ten thousand digital marketers to have the confidence to win at work and in the world.
