A Twin Cities staple attraction and historical museum proudly noted as one of the original clients for Augurian. Looking to expand their online presence across the Google network, this client served as a perfect guinea pig for the new Google Ads Performance Max campaign type. Our Paid Media team was able to leverage Search, Shopping and Display networks to deliver a low-cost, efficient campaign with a fantastic return on ad spend.
- 150% in Conversion Value in half the time: $1,700 to $4,200 in just over two weeks
- 80% Decrease in CPC: $1.22 to $0.24
- 75% Decrease in Cost Per Conversion: $6.60 to $1.63
Senior Analyst, Paid Media at Augurian
Latest posts by Payson Merkel (see all)
- Guide to Performance Max Campaigns in Google Ads - March 23, 2023
