Content Marketing Win: Landing Page Refresh Boosts Estimate Requests by 350%

Cassie Quick Win

A local home exterior contracting company was looking for ways to increase free estimate requests on their gutter installation services page. Augurian’s SEO content marketing team analyzed how the existing page was performing and found an opportunity to improve rankings. In less than two months, SEO rankings for the target keyword lifted by 32 positions – driving a surge in traffic and a flood of free estimate requests along with it.

  • Improved organic rankings and click rates, from just 1 click in the previous period to 41 
  • Lowered bounce rate by 59% – introducing more visitors who stuck around for longer
  • Increased all goal completions by 300%, driving free estimate requests from 4 to 18
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