A non-profit museum in Saint Paul focused on science education is working with Augurian’s Paid Media team. The client was dealing with high weekday CPC’s and not maximizing budget on the weekend. We put non-brand search campaigns on an ad schedule, allowing them only to spend on the weekend and these are the results:
- 19% Decrease in Cost Per Click Account-wide
- 14% Increase in Account ROAS
- 14% Increase in Brand Search Revenue
Senior Analyst, Paid Media at Augurian
Latest posts by Payson Merkel (see all)
- Guide to Performance Max Campaigns in Google Ads - March 23, 2023
