Kevin Malecha, Author at Augurian

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What to Know About Google Analytics 4 Call Tracking for CallRail

Posted on June 22, 2022June 22, 2022 by Kevin Malecha

Universal Analytics (UA), the mainstay of digital marketing across the globe for 10+ years, will stop collecting data as of July 2023. In its place, Google Analytics 4 (GA4) will be taking up the mantle of the leading website data… Read More

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UA vs. GA4; History, Differences, and Uses

UA vs. GA4: What They Are and Why You Should Care

Posted on December 10, 2021January 6, 2022 by Kevin Malecha

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block, and he is shaking up your old understanding of Google Analytics. To compare Universal Analytics… Read More

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What to Know About Google Analytics 4 Call Tracking for CallRail

UA vs. GA4: What They Are and Why You Should Care

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