"We've been working with Augurian for more than a year. Their digital marketing expertise is head and shoulders above others we've worked with in the past. The results we've seen have completely exceeded our expectations, they consistently align their work with our overall strategic objectives and collaboration with our internal team has been great."
"Within three months, we got a record amount of marketing qualified leads from PPC. Augurian has been instrumental in helping us significantly lower our cost per conversion. With the savings, we've been able to invest our advertising dollars in new platforms and continue to see impressive growth month over month."
Full Funnel Paid Media Strategy and Planning
A comprehensive approach to paid media that identifies high-impact, low-effort initiatives, integrates client goals, and supports the customer journey across all stages.
Platform Execution and Management
The day-to-day management and execution of advertising platforms on behalf of clients, with a focus on optimization, efficiency, and scalability.
Measurement and Analysis
The process of collecting, analyzing, and reporting data from paid media campaigns to drive strategy forward and improve performance.
What is Our framework?
Our team will lead paid media efforts across the entire customer journey to help hit business goals. Paid digital advertising can be the fastest way for your business to build brand awareness and outbound at scale. It’s also one of the easiest digital marketing tactics to strategically track and measure – especially for ROI.
Our Approach to Paid Media…
- The Customer Journey
- Bimodal Approach
Let the experts tailor a strategy specifically for your business.
Our omni-channel marketing approach leverages various publishers and ad types, creating a seamless customer experience across all channels we’re managing.
That means delivering the right message to those prospects at precisely the right touch points throughout their customer journey.
The customer Journey
Most often customers and prospects take a winding path to a sale. It could look something like this: they see a programmatic ad, click on a link from a social ad, do a search or two to help make an informed decision, get retargeted on social or YouTube and finally return directly to your website to become your customer.
At Augurian we understand that there are many interactions that play a role in a final sale and we work hard to get your message in front of your audience throughout their customer journey.
Many of our tools are designed to help manage our core strategies. These are the strategies that we know predictably work for clients. However, our experience has shown us that anywhere from 10-30% of your total ad spend budget should be directed toward exploration of new campaigns and tactics.
This bimodal approach allows us to experiment and improve continuously. Once an “experimental” strategy or tactic has been fully vetted, it becomes part of the “core.”
Our PaId Media Results
Client Success Snapshot
Dunwoody College of Technology, the only not-for-profit technical college in the Upper Midwest, was challenged to find less costly, more targeted ways to draw students from the local urban area and surrounding rural areas in their state. They needed more inquiries about their degrees and programs to increase potential new student attendance at open houses, which provided the best way to turn potential student interest into enrollments. Dunwoody College needed better ways to find their audience efficiently and lower their cost per RSVP.
Cost Per Inquiry
Paid Media Traffic
CPI in the top
96% of the Industry
READY TO HAVE CONFIDENCE IN YOUR paid media investments?
We are a trusted pay per click advertising company.
We’ve been sharpening our paid media skills and strategies for years and we have the track record to prove that we know our stuff.