Closed-Loop Analytics allows you to see how much revenue is being generated from specific digital marketing channels.
It’s the Holy Grail of marketing!
For example, how much revenue did Google Search, Facebook, Organic Search, or Referral traffic generate?
You can see this in Google Analytics by integrating your CRM data.
Historically, Google Analytics was not able to capture CRM post-conversion (i.e. sales) data because all of that activity was happening in your CRM. That meant you were forced to make decisions about your marketing investments with a very incomplete picture at best, or a blind guess at worst.
With Closed-Loop Analytics your marketing team will know not only what marketing efforts drive leads, but also how much revenue specific marketing efforts are generating.
Learn more by reaching out! We’re happy to discuss your specific situation and help you understand how difficult the lift might be in setting up Closed Loop Analytics.
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