The ONE Concept Every SaaS Marketer Must Understand

You must understand the concept of Closed Loop Analytics. Why?

Closed-Loop Analytics allows you to see how much revenue is being generated from specific digital marketing channels.

It’s the Holy Grail of marketing!

For example, how much revenue did Google Search, Facebook, Organic Search, or Referral traffic generate?

You can see this in Google Analytics by integrating your CRM data.

Historically, Google Analytics was not able to capture CRM post-conversion (i.e. sales) data because all of that activity was happening in your CRM. That meant you were forced to make decisions about your marketing investments with a very incomplete picture at best, or a blind guess at worst.

With Closed-Loop Analytics your marketing team will know not only what marketing efforts drive leads, but also how much revenue specific marketing efforts are generating.

Setting up CLA only requires three things!

  1. 1. Configured Web Forms

  2. 2. CRM

  3. 3. Google Analytics

Learn more by reaching out! We’re happy to discuss your specific situation and help you understand how difficult the lift might be in setting up Closed Loop Analytics.

Have a scoop you want to share?
Submit it and help the SAAS marketing community grow.

ready to get the scoop?

SaaS Scoop is a digital resource built exclusively for SaaS marketers. With expert insights from the leading edge of digital marketing innovation, the Scoop can help move your marketing efforts forward. The Scoop features content from a wide range of sources and includes videos, articles, blog posts, whitepapers and more. With curated submissions from digital marketers just like you, the Scoop brings the SaaS marketing community together to foster innovation and pioneer winning strategies. Sign up today and join the movement.