SaaS Sales & Marketing Alignment through Data!

Are Sales and Marketing always aligned? Haha! Good one. But, there are ways in which data from digital marketing can create ONE BIG HAPPY FAMILY.

Truth: A Lead is only valuable if it becomes business.

Truth: Marketing AND Sales both want high quality leads that turn into customers. And when a lead doesn’t become a customer it’s vital to understand why.

Data is here to save the day!

So I ask you, can you answer these questions with data?

  • Marketing Questions

  • – Are we generating quality leads?
  • – Would our sales team want to talk to them?
  • – Are we creating ads that speak to the client in the appropriate stage?
  • – Can we specifically tie lead generation to revenue?
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  • Sales Questions

  • – Speed to Lead – are we calling them fast enough?
  • – Persistence – are we following up enough?
  • – Are we looking at the sales team as data points to understand people, process, and results?

Steps to Wisdom (and Sales/Marketing Alignment!)

    1. 1. Identification – you need to be able to understand where leads generated from and how they contributed to revenue
    2. 2. Tech Stack – your tech stack needs to connect your Web Forms, CRM, and Analytics
    3. 3. Use Closed Loop Analytics to tell the FULL story, “Impressions to Leads to Revenue”
    4.  

Align Sales & Marketing with these three steps…it’s really as easy as 1,2,3!

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