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Articles

strategy guide cover

SAAS MARKETING STRATEGY: 4 CORE TACTICS TO AMPLIFY GROWTH

saas business strategy guide outlining how to choose the right marketing tactics

blockchain effect on saas companies

blockchain effect on saas companies

explore the existing impact of blockchain on SaaS and possible future effects

Top 5 SaaS Retention Metrics

top 5 saas retention metrics

a list of the 5 best SaaS retention metrics to maximize your return of investment (ROI), growth, and sustainability

Digital Marketing Due Diligence

digital marketing due diligence

the specifics of due diligence whether acquiring a website, eCommerce business, or saas

SaaS Metrics Blog Cover

SAAS METRICS GUIDE: 15 KPIS TO TRACK & improve your GROWTH

comprehensive guide to answer all your questions about SaaS metrics and how to improve your company’s performance

vertical saas everything you need to know

vertical saas

everything you need to know about vertical saas and how it differs from horizontal saas

what is saas

what is saas?

a complete guide to software as a service

seo for saas: a growth strategy guide

learn what saas seo is and why it is important to invest in

What is ARR

what is arr?

explore everything you need to know about ARR so you can start using this metric to improve your business

what-is-mrr-cover

WHAT IS MRR? A COMPLETE GUIDE TO MONTHLY RECURRING REVENUE

learn what mrr is, how to calculate it for your own business, and why it is so important to track over time

SAAS CHURN: WHAT IT IS, HOW TO CALCULATE, AND INDUSTRY BENCHMARKS

help your saas company provide better service to clients in order to better client retention

WHAT IS B2B SAAS? TOP 5 FASTEST-GROWING B2B SAAS COMPANIES

some of the best marketing tactics SaaS companies are using to grow their business

BEST BOOKS FOR SAAS FOUNDERS AND STARTUP ENTREPRENEURS

a list of books that make getting started in the saas industry a little easier

seo meta tags

HOW SEO META TAGS HELPED THIS SEO DOUBLE REVENUE

answers to all of your meta tag questions and how they improve organic performance

Top 10 SaaS Calls To Action

top 10 saas calls to action

successful tactics that companies have used to create a call to action that works

Types of Ad Fraud

TYPES OF AD FRAUD ALL SAAS MARKETERS SHOULD BE AWARE OF

8 types of ad fraud you should know if you're spending advertising dollars on digital channels

beginners guide to negative keywords for google ads in 2021

Beginners guide to negative keywords for google ads in 2021

check out augurian's beginners guide to negative keywords for google ads in 2021

top 10 saas companies to watch in 2021

top 10 saas companies to watch in 2021

10 saas companies to watch in 2021 and how they innovated in 2020 to make this list

3 Tips For SaaS Companies To Improve Your Marketing In 2021 And Beyond

3 tips for saas companies to improve your marketing in 2021 and beyond

tips for using the challenges of last year to introduce improved marketing strategies

saas valuation multiples 2021

how digital marketing can help you hit your valuation multiple goal

4 ways your digital marketing agency can help you get a higher SaaS valuation multiple

bottom up saas go-to-market model

bottom up saas go-to-market
model

How to know if a bottom up SaaS go-to-market model is right for you

Top 3 SaaS Business Calculations

Top 3 saas business performance calculations

go beyond traditional marketing kpis and learn what other metrics you should be using

Why customer partnerships are important for saas companies

Learn how effective sales and marketing for SaaS companies has changed over time

Converting SaaS Free Trials to Paid Customers

CONVERTING SAAS FREE TRIALS TO PAID CUSTOMERS

converting SaaS free trials to paid customers is crucial to driving revenue growth

TOP 5 Saas Marketing Mistakes to Avoid

By avoiding these mistakes you'll drive the results you’re looking for, faster

Growing a Successful b2b saas sales strategy to increase lead generation

josh Harrison outlines top saas lead gen tactics & strategies

13 foundations for b2b saas digital marketing

oren greenberg provides a robust plan for growing your saas business

How to Create a B2B SaaS Marketing Plan in 5 Easy Steps

Nick Brown shares the top 5 things all B2B SAAS marketers should be paying attention to

Applying Three Part Tariff Pricing to Saas

Tomasz Tunguz outlines how behavioral
economics work for saas

Digital Marketing PPC Funnel

the one concept that every saas marketer must understand

learn why closed loop analytics is considered the holy grail of marketing!

B2B Digital Marketing

saas sales & marketing alignment through data!

learn what questions to ask and 3-easy steps to sales and marketing alignment

Aligning sales-pricing-expansion is the antidote to churn in saas

Reduce customer churn by knowing the right sales and pricing questions.

VIDEOS

"how i work" - episode #14 with
Troy Thibodeau

Learn Troy's approach to competing against large competitors in the HR Software Sector

"how i work" - episode #13 with
Ben Sailer

Tune in to hear Ben's ideas on creating and sustaining a finely tuned SEO & Content program

"how i work" - episode #12 with
Kara Kanis

Kara explains how she's leveraged advisory boards and how they've benefited her company

"how i work" - episode #11 with
Ken Marshall

Ken shares his perspectives on why SEO and Content Strategy are so important

"how i work" - episode #10 with
Billy Cripe

Hear about how Billy transitioned from coding to saas marketing and his top 5 key metrics

"how i work" - episode #9 with
Chip House

Chip discusses how digital marketing has changed over the last few decades

"how i work" - episode #8 with
Arttu Haho

Arttu explains his challenges and insight on growing out of a full service business into SaaS

"how i work" - episode #7 with
Eva Dixon

Hear how Eva and Kipsu leverages a customer partnership model and more

"how i work" - episode #6 with
RAZA HASAN

RAZA TALKS ABOUT GROWING A SAAS COMPANY WITH CLIENTS IN 30+ COUNTRIES

"how i work" - episode #5 with
Amber Christian

AMBER TALKS ABOUT FOUNDING A SAAS COMPANY AND THE INSPIRATION BEHIND HER FIRST PRODUCT

"how i work" - episode #4 with
madeline blasberg of leadpages

madeline outlines the ways to harness the power of content to boost your Saas business

"how i work" - Episode #3 with
nate grahek of sticky marketing tools

Nate talks talks about how effective webinars and video can be to accelerate saas sales

"how i work" - Episode #2 with
josh werner of Calabrio

Watch Josh and Josh talk about sales & marketing alignment, tech stack and more

"how i work" - episode #1 with
tom kincheloe of sure swift capital

listen as tom talks about sure swift captial's road map for saas customer success

Two key areas marketers
should invest in

Hear from josh becerra & colin hirdman about the two key areas saas marketers should focus on to build long-term success

aligning your content with the customer journey

looking to find your next best topic to write about? here is a quick way to discover what to write about

tip for getting better seo rankings for your saas company

this quick tip is a simple framework to help you identify what type of content google is ranking in the top seo spots

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