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Articles

Why customer partnerships are important for saas companies

Learn how effective sales and marketing for SaaS companies has changed over time.

Converting SaaS Free Trials to Paid Customers

CONVERTING SAAS FREE TRIALS TO PAID CUSTOMERS

converting SaaS free trials to paid customers is crucial to driving revenue growth.

TOP 5 Saas Marketing Mistakes to Avoid

By avoiding these mistakes you'll drive the results you’re looking for, faster.

Growing a Successful b2b saas sales strategy to increase lead generation

josh Harrison outlines top saas lead gen tactics & strategies

13 foundations for b2b saas digital marketing

oren greenberg provides a robust plan for growing your saas business

How to Create a B2B SaaS Marketing Plan in 5 Easy Steps

Nick Brown shares the top 5 things all B2B SAAS marketers should be paying attention to

Applying Three Part Tariff Pricing to Saas

Tomasz Tunguz outlines how behavioral
economics work for saas

Digital Marketing PPC Funnel

the one concept that every saas marketer must understand

learn why closed loop analytics is considered the holy grail of marketing!

B2B Digital Marketing

saas sales & marketing alignment through data!

learn what questions to ask and 3-easy steps to sales and marketing alignment

Aligning sales-pricing-expansion is the antidote to churn in saas

Reduce customer churn by knowing the right sales and pricing questions.

VIDEOS

"how i work" - episode #7 with
Eva Dixon

Hear how Eva and Kipsu leverages a customer partnership model and more

"how i work" - episode #6 with
RAZA HASAN

RAZA TALKS ABOUT GROWING A SAAS COMPANY WITH CLIENTS IN 30+ COUNTRIES

"how i work" - episode #5 with
Amber Christian

AMBER TALKS ABOUT FOUNDING A SAAS COMPANY AND THE INSPIRATION BEHIND HER FIRST PRODUCT

"how i work" - episode #4 with
madeline blasberg of leadpages

madeline outlines the ways to harness the power of content to boost your Saas business

"how i work" - Episode #3 with
nate grahek of sticky marketing tools

Nate talks talks about how effective webinars and video can be to accelerate saas sales

"how i work" - Episode #2 with
josh werner of Calabrio

Watch Josh and Josh talk about sales & marketing alignment, tech stack and more

"how i work" - episode #1 with
tom kincheloe of sure swift capital

listen as tom talks about sure swift captial's road map for saas customer success

Two key areas marketers
should invest in

Hear from josh becerra & colin hirdman about the two key areas saas marketers should focus on to build long-term success

aligning your content with the customer journey

looking to find your next best topic to write about? here is a quick way to discover what to write about

tip for getting better seo rankings for your saas company

this quick tip is a simple framework to help you identify what type of content google is ranking in the top seo spots

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WHY Saas scoop?

SaaS Scoop is a digital resource built exclusively for SaaS marketers. With expert insights from the leading edge of digital marketing innovation, the Scoop can help move your marketing efforts forward. The Scoop features content from a wide range of sources and includes videos, articles, blog posts, whitepapers and more. With curated submissions from digital marketers just like you, the Scoop brings the SaaS marketing community together to foster innovation and pioneer winning strategies. 

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