let's build the right

in-house marketing team

to win

Our 4-step team building methodology will deliver the results you need

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Digital marketing is about more than just optimizing ROI for ad spend, the ROI of your entire operation is a critical KPI that leaders are paying close attention to. We help businesses set the vision for their in-house marketing team, inventory their people and processes, develop and deploy a plan, then sustain and expand once up and running. 

It’s important that decision-makers know what their options are for building out an in-house team and the cost/benefit of each decision. Augurian is here to help navigate that conversation with your organization.

4-STEP TEAM BUILDING METHODOLOGY

our proven process to build supercharged in-house teams

1. SETTING OUTCOME EXPECTATIONS & GAINING STAKEHOLDER ALIGNMENT

Successful digital programs are built on a strong foundation. In this first step we create stakeholder alignment on the objectives the business cares about. By ensuring we've got a clear vision and stakeholder buy-in, we ensure we're all rowing in the same direction.

2. TALENT INVENTORY & PLANNING

Next we review the existing structure and personnel. We'll gain an understanding of any gaps that may exist and uncover opportunities for improvement.  At the end of this process, we'll make sure the right people are in the right seats, and that the organization understands the seats and systems needed to meet their objectives. 

3. OPERATING MODEL DEPLOYMENT

With planning complete and the right operating model established, we'll ensure you're leveraging people, strategy and technology appropriately. Your new team will get the at bats, coaching and mentoring they need to be successful. The goal here is to get all people trained and all systems operating as expected.

4. EXPAND, OPTIMIZE & SUSTAIN

Now we move into an ongoing strategy and support role. We’ll continue to be involved in recurring planning activities, testing and experimentation strategies and professional development support each quarter. Discussing opportunities to adjust and improve the operating model and vision as new information becomes available.

What you'll get from your new

in-house team

Teamwork

You'll have a team that can plan, deploy, assess, validate, sustain, and continuously improve your digital marketing.

Efficiency

You'll eliminate wasteful processes, maximize customer value, and enhance every process for total efficiency.

Confidence

You'll understand what tactics and strategies are working and where opportunities for improvement exist.

Clarity

You'll know what everyone's role is, what is being worked on and what each contributor is accountable for.

Already have an in-house team and just looking for support?