payson merkel headshot

Payson Merkel

Payson graduated from the University of Oregon in 2019 and came back to the Twin Cities area after he graduated. He is inspired by the creativity and idea creation that comes with the advertising industry, and hopes to continue to be inspired throughout his career. His ultimate goal is to be able to mesh creative and digital media skills in a strategic way that can benefit him as a professional down the road.

Random Facts:

  • Payson loves videography and being able to shoot something from start to finish, as well as edit the video in post production
  • He worked as a production assistant in the downtown area for a wide variety of commercials the summer after he graduated from College, including Verizon, Footlocker, Minnesota Health and more
  • Payson’s mom is a veterinarian and loves animals (maybe a little too much) and for that reason he grew up with anywhere between 12-16 dogs or cats in his house at a given time. Too many! 



descending museum stairs

Upper Funnel Campaign Leads to a 5 Month ROAS High

A non-profit museum in Saint Paul that focuses on science education has been working with Augurian’s Paid Media team. The client was dealing with a lack of upper-funnel, traffic-driving initiatives since changing their focus to Conversions in 2022 and was looking at ways to adjust their strategy. Our Paid Media team took the liberty of…

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stethoscope on doctors notes

LinkedIn Targeting Changes Result in a 22% Increase in Lead Quality

A local Software as a Service (SaaS) company specializing in selling health insurance verification software to hospitals and clinics nationwide worked with Augurian’s Paid Media team to increase leads. We were struggling with driving quality leads through a LinkedIn campaign, and decided to implement some targeting changes. The result not only increased lead volume, but…

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