Marci Ricklick
Team
Blogs
Why You Need To Implement Call Tracking In Google Ads
You’re spending a lot of money on Google Ads, but you’re not sure which ads are driving phone calls. Without call tracking, you’re flying blind with your Google Ads campaigns. You don’t know which ads drive traffic and leads to your business. Dynamic call tracking is a way to find out where calls to your…
Professional Self Care: Tips to Lower Career Stress
Managing work-related stress can significantly impact our day-to-day lives, especially when working a regular 40-hour per week job takes roughly 24% of our time each week. Professional self-care is a great way to combat the different stresses that can arise from work and, at the same time, increase productivity, boost your immune system, and allow…
Wins
Removing Income Targeting Increases Engagement Rate by 18%
A small private dining company had goals to bring in consistent, high quality leads. Because this business was higher end, our Paid Media team started out by targeting the top 10% of household incomes in all but one of our ad campaigns. We hypothesized these parameters would match and draw in our target market best. …
Successfully Scaling Conversion Volume By 273% For A Higher Education Client
A higher education client partnered with Augurian with the goal of increasing student application volume. Augurian’s Paid Media Team analyzed the account and identified a gap within client budget allocation. A large percentage of ad search impression share was being lost due to limited budget in the top converting campaign. By redistributing funds into that…
Keywords That Double Conversions and Slash CPA in Half
We were currently running basic Brand, Non-brand, and display campaigns for a local Minnesota community college. Our Paid Media team was looking to see how adding keywords along parts of the customer journey impacted ad performance. We added three new groups of keywords with related ad groups and ads including cost of colleges, competitors, and…